We teamed up with Real Shave to support their campaign to make the world a smoother place, one face at a time. Not an easy task, there's a lot of fuzzy faces out there! Real Shave's on going campaign covers many disciplines of design and the opportunity to work with a brand offering such a rich heritage from supplying traditional barbershops in the West End of London to being on high street shelves both sides of The Atlantic and a loyal international customer base.

With an active product development cycle Real Shave are always improving, researching and evolving their range. It's no wonder then that, one result of this continued development was a new range of products codenamed 'evolution'. We were given a brief to come up with some exciting new packaging concepts for the new range but the one stipulation was to keep the distinctive white tube of the classic range. We were involved in the development from those initial concepts right through to the completion of the final artwork.